I was commissioned by BBH advertising agency to produce the animated content in kinetic typography for this charming poem.
Kinetic typography, the technical name for ‘moving text’, is an animation technique combining motion and text to express ideas using video animation. Having been given the recorded audio and font, I had creative freedom to animate the transcript of the poem however I saw fit. This was straightforward and pleasurable because the awesome poem was already full of rich visual imagery.
The animation was produced to be played at the BBH Christmas party to inspire the team to think differently about their work.