Big Pharma – Marketing and Malpractice

Today is the launch of our new Big Pharma expansion pack – Big Pharma: Marketing and Malpractice. The expansion packet combines a number of new features which are all ultimately about effecting the sales of your drugs once they have left your factory.

To help promote it’s launch we put together this mock, internal sales video. Our fake sales rep proceeds to explain some of the tricks and tips they use to help maximise their sales. Which, you as a player, can try out in the game.

Made in conjunction with Kevin Harland my job on production was the creation and animation of the overlay graphics.