In collaboration with illustrator Tom Messenger I was given the opportunity to Direct and Animate, through Bosh, a series of TV adverts for Halfords.
Working with the creative team at Mother, we would storyboard out the each of the rough sections for the Adverts. These would depend on the different deals that Halfords were offering that week. Tom would then produce illustrations based on the storyboards. I would then take the illustrations into After Effects to animate and combine with the product images.
The adverts were shown weekly over the summer and a second lot over the Christmas period. It was great to work on something with a running style and a sense of humour that we could build on week after week.